Who We Are

Your team will be led by Managing Partner Stephen Gendel backed
by a core in-house team. With this structure, we can assemble the best team to meet your needs while keeping overhead low.

Stephen has been a public relations executive for nearly 15 years building on 25 years of experience in broadcasting.

Stephen has worked in radio and television, local and national, in Boston, Washington, Los Angeles and New York. He created the medical beat at the CBS television station in Washington, was medical correspondent for CBS News Nightwatch with Charlie Rose and served as Chief Science
and Medical Correspondent at CNBC. He has a Peabody, three EMMYs and numerous other awards.

Stephen Gendel, InitiatePR Managing Partner

Our Core Team

Adolpho Ayala, President and General Manager, InitiatePR

Adolpho Ayala
President and General Manager

Adolpho oversees the company’s business affairs. He also provides creative input and attends all client meetings and medical events where he facilitates on-site affairs for patients, doctors and other invitees. Adolpho utilizes his ability to prioritize and plan effectively to coordinate IPR’s work with advocacy groups and other organizations.

Kristin Deuber, IPR Public Relations Specialist

Kristin Deuber
Public Relations Specialist

Kristin has nearly 20 years of public relations experience with a deep expertise in the healthcare industry. She has developed, managed and implemented PR and marketing programs for clients ranging from not-for-profit organizations to Fortune 500 companies.

Media Specialist Deanne Eagle

Deanne Eagle
Media Specialist

With her extensive online, print and broadcast journalism contacts, Deanne consistently generates top-tier media stories for IPR’s science, technology and biotech clients. Deanne represents IPR National in New York.

Peggy Frank, Institutional Relations Specialist

Peggy Frank
Institutional Relations Specialist

Peggy applies her MBA and her experience with a major medical institution to communications strategies and media relations for biotechnology firms, hospitals, healthcare technologies, non-profit advocacy, medical foundations and government relations.

Dan Ronan
Policy and Media, Washington, D.C.

Dan brings extensive experience as a public relations executive and award winning former network television correspondent with broad management experience and expertise in media relations, journalism, crisis management, non-profit management and social media.

Mark Weinberg

Mark Weinberg
Speech Writer

A former advisor to President Ronald Reagan and former White House spokesperson, Mark provides communications counsel to corporate and public sector clients in consumer products, publishing, health care, biotechnology and film & television production.

Ashley Swango, Media Monitoring

Ashley Swango
Media Monitoring

Amanda Romeo, InitiatePR Business Affairs

Amanda Romeo
Business Affairs

Emma Lemcke

Emma Lemcke
Creative Design

Jeff Komarow, Video Editing for IPR

Jeff Komarow
Video Editing


Our Clients

We provide a full range of STRATEGIC COMMUNICATIONS services to emerging biotechnology companies, specialty clients and not-for-profit patient-advocacy organizations. Here are some examples:




Our full list of clients ranges from a Fortune 500 global biopharmaceutical company to small and emerging biotechnology companies, a European research consortium, and multiple patient advocacy organizations.


Working With Us

  • IPR works with clients as a full-service agency. We typically bill our work as “fee-for-service.”
  • We use a modular approach — you pay for only those activities that you need and use.
  • We are committed to transparency in all our dealings with our clients and can provide estimates of the costs of individual activities before they are undertaken.

No bait and switch. When dealing with us you work directly with Stephen and our senior team.