Social Media

Our expertise at social media is exemplified by our eRace Cancer campaign that begins with Facebook and Twitter and results in mainstream media placements – radio, TV and print.

Our home grown facebook campaign to raise awareness of myeloma and innovative new therapeutics began in 2011 and is still going strong. We follow a marathon runner who began running when he was diagnosed 13 years ago, he has run more than 90 marathons since then, and he is 75 years old!

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don-wright

Facebook and Twitter followers include influencers such as Runner’s World, Scientific American, AARP, ASH, MD Anderson Cancer Center, MMRF and Leukemia-Lymphoma Society. Mainstream media placements include local and national TV and radio, national print and social media.

  • National coverage (CNN – twice; CBS radio network)
  • Regional coverage – print, radio, TV everyplace he goes
  • Facebook and Twitter followers include influencers such as Runner’s World, Scientific American, AARP, ASH, MD Anderson Cancer Center, MMRF and Leukemia-Lymphoma Society. 3 million retweets from Vancouver Sun article!

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