Strategic Positioning & Messaging
First, we identify and prioritize your key TARGET AUDIENCES and match your messages to each one. Then we lay out a NEWSFLOW CALENDAR of anticipated milestones and build your campaign around them.
A workshop with the client on Goal-Setting and Messaging begins the IPR process and sets the template for working with your senior team.
Recognizing the importance of conference calls to advance a client’s message, IPR will help hone your talking points and coach your key speakers. We help you develop investor materials including fact sheets and Power Point presentations. And we coordinate your IR messages with your PR for synergistic results.
Regulatory Approval Support
We craft and create op-eds, media pitches, social media strategies and websites that will draw attention to issues and legislation relevant to clients.
IPR takes a proactive, aggressive approach to identifying potential issues. Our deep alliances in media, publishing, science and healthcare have positioned us to quickly marshal relevant facts and positioning key experts, opinion leaders and policy makers to support them.