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[blockquote]We’re both former journalists – Stephen from broadcasting and Debra from print – and we directly manage every one of our accounts.[/blockquote]

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[tagline]Initiate PR, led by Stephen Gendel and a senior team of specialists, provides a full range of strategic communictons services to emerging companies, specialty clients and not-for-profit organizations.[/tagline]

IPR Tool Box

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  • Corporate communications
  • Financial relations
  • Advocacy support
  • Crisis management

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  • Proactive pitching and rapid response
  • Press releases
  • Articles & commentaries
  • Media coaching & interview prep

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  • Create social media identity across all platforms including twitter, facebook, tumblr
  • Monitor and engage on-line conversations
  • Push out messaging
  • Re-purpose and optimize content

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  • Fact sheets & brochures
  • Websites
  • Videos & animation
  • Presentations & speeches

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[tagline]Our solid grounding in print and broadcast journalism enables us to create compelling messaging and branding in all media – traditional, specialty, social and digital[/tagline]