Driving patient interest in clinical trials

Driving Patient Interest in Clinical Trials

Objective

To speed up patient enrollment in a clinical trial that had fallen behind schedule.

Challenge

The organization managing the clinical trial failed to meet enrollment goals. IPR was brought in late in the game to try to rectify the situation.

IPR in Action

We built local media campaigns for each of the principle investigators in their home communities, inviting patients to enroll. We concentrated on television and identified live interview opportunities for segments that would be longer than a typical news report. We developed messages to make each interview seem timely and newsworthy beyond the clinical trial itself, and then we repackaged each interview for the local medical staff to use to support their own outreach. The effort drew on IPR’s media pitching skills as well as our team’s experience dealing with the internal politics of multiple medical institutions.

The Results

We achieved several media placements that supported patient accrual and helped the trial to conclude in a timely manner. This also laid the groundwork for media contacts and awareness when the product does eventually get to market.

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