Strategic Communications: Messaging Media Social Media

We are a boutique agency servicing the healthcare sector including emerging biotechnology companies and patient advocacy organizations.

We don’t promise you the moon – we do promise:

  • Expert guidance on messaging, positioning and managing issues
  • An honest appraisal of outreach opportunities, addressed by well-crafted strategies & tactics to make the most of them
  • A team that works with you to maximize opportunities with a high and consistent standard of excellence,

all at a resource level you can afford!

Stephen Gendel and Adolpho Ayala, InitiatePRStephen Gendel and Adolpho Ayala

Our depth of experience, our industry and media contacts, and our expertise enable us to achieve outstanding results for a wide range of clients

IPR Tool Box

Strategic Positioning
& Messaging

IPR’s journalistic savvy enables us to craft messaging that will excite broadcast, online and print media.

Media Outreach

IPR Principal Stephen Gendel is a former career journalist who uses wide-ranging contacts to serve clients’ needs with a team of media specialists.

Social Media

IPR targets thought leaders in your sector and engages them in online conversations to amplify your voice.

Creative Content
& Special Services

Our extensive professional background helps us create interviews, webcasts, corporate videos and patient videos.

Corporate Materials

We pair creative writing skills with expert design capabilities to develop enticing print and digital materials.

Our solid grounding in broadcast journalism enables us to create compelling messaging and branding in all media – traditional, specialty, social and digital

Websites • Presentations • Articles and Commentaries • Press Releases • Proactive Media Pitching • Rapid Response and Opportunistic Media
Webcasts and Workshops • Speechwriting • International Medical Meetings • Product Launches • Annual Reports • Fact Sheets • Corporate Brochures